ISBN-10 : 0932183018
ISBN-13 : 978-0932183019
Author : Joel Arthur Barker
Publisher : ILI PRESS, 1989 (third edition)
Change is the key ingredient for shaping the future and trends have been the most common focus for the discussion of change: Joel Arthur Barker shares his insights on another kind of change that is equally important. Discovering the Future: Business of Paradigms examines that type of change—that causes revolutions, stops trends in their tracks and creates whole new trends.
Barker is president of Infinity Limited, Inc., a company that has developed state-of the-art strategic exploration tools for corporations and institutions and he has been studying and speaking on this kind of change for the past 12 years. In this book he defines the concept of paradigm and elaborates at length on its key characteristics and effects. He also highlights the importance of paradigm shift, pliancy and anticipation.
This book is not just a list of predictions. It is a discussions about a key change concept that can be put to work immediately and improve our ability to shape our own future.