Innovating Innovation: Innovation in the age of disruption and Black swans PDF Print E-mail

SPEARHEADING SECOND FRONTIER of Sustainability in Malaysian Rubber Industry


BY
Azim Pawanchik

Alpha Catalyst Consulting
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Dr. Suraya Sulaiman
Alpha Catalyst Consulting
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Over the past decade, quality, efficiency and safety have, to a certain degree permeated many organizations, forming an integral component of the organization’s quest to be competitive. However, in recent years, the hype has been to add another word to the companies’ load of initiatives; Innovation! Despite the move, many organizations have not been successful at diffusing innovation throughout their organization, seemingly remaining just a buzz word. Nonetheless, as organizational leaders sit in their lofty pseudo cocoon, when many giants are crashing down around them, are they truly aware of the need for their organization to innovate?

In an era where change occurs in the blink of an eye, investments into foresight and scenarios planning are important to guide organizations develop strategies for future investments.



However equally important are how these strategies are translated into action and the willingness of the organization to change pathways with the emergence of new events or circumstances.

In late July 2011, floodwaters drowned a third of Thailand causing billions of dollars in damage, putting 14,000 factories underwater and nearly 700,000 people temporarily out of work. Toyota, Honda and Western Digital are only a few of the giants that had to suspend their operations in Thailand. How would any foresight or scenarios planning session have predicted this disaster? If this were your predicament, how agile is your organization in exploring new strategies and how well would you be able to implement them?


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SPEARHEADING SECOND FRONTIER of Sustainability in Malaysian Rubber Industry

Brundtland Commission in 19871 defined sustainability as the development seeking to meet the need of the present generation without compromising the ability of future generations to meet their own needs or development that achieve a balance, interdependent and mutually reinforcing economic, social and environmental aspects. In the commodities fraternity sustainability is normally discussed in terms of the effect of an industry to the profit, people and planet (3P).

Towards A High Income Society - The Offset Programs

It is a vision of the Malaysian leadership to create a high income society by the year 2020. In order to achieve this vision Malaysia, a successful commodity and manufacturing nation, needs to develop its technology capability and capacity to become a knowledge-based economy.

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