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Tsunamic Tide of the Information Matrix A Tale of Three Revolutions: Lessons for the Future


BY
Mathew Maavak


On Sept 27, 2005, BBC’s Magazine featured an analysis on the then curious world of blogging. What motivates the online writer? Is it selfaggrandizement, a cool alternative to personal diaries, political activism and the accompanying need for secrecy? Or do blogs comprise works rejected by the mainstream media?


The answer lies in a combination of motives. The information matrix has changed. Within six years, blogs and online news sites would be amplified by cutting-edge information sharing tools such as Facebook, Twitter, and Digg and Delicious. Information is being trawled at unprecedented levels to satiate online tastebuds. The next wave promises to be augmented reality-based communications.




One immediate casualty of this information revolution was the mainstream media. The print media in developed nations began to fold up. Even the venerable New York Times is teetering on the brink of bankruptcy. Efforts to introduce online access fees backfired; essential news is still provided for gratis by the big four – Reuters, Agence France Press (AFP), Associated Press (AP) and Bloomberg.


A Blogger could now sift and process news from these four agencies to produce a superb analysis, way before a mainstream counterpart’s report is publicly revealed in the morning edition. The mainstream media initially responded by publishing their


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