25th September 2019, Malaysian Direct Distribution Association
The Fourth Industrial Revolution is unleashing an unprecedented level of digital disruption that is affecting entire systems of production, distribution and consumption. Transformation of consumerism is happening through digitalization that has transformed the way that consumers discover, evaluate, purchase and use products and services. As they have become more connected, consumers have also become more empowered. This presentation was made to the members of MDDA as part of awareness drive to the direct distribution fraternity highlighting global mega trends, impacts and implications of digitalisation to the consumer and domestic trade.