By | Izzat Luqman Ahmad Nasarudin (izzatluqman@might.org.my)
Communication has always been the backbone of human interaction, serving to connect, collaborate and convey ideas. Over centuries, the tools and methods of communication have undergone radical transformations – from oral traditions and written scripts to digital text messages and video calls. However, as technology continues to advance, particularly with the rise of augmented reality (AR) and virtual reality (VR), the norms and etiquettes surrounding communication are poised for significant shifts. This article explores how communication norms might evolve in tandem with technological advancements, why these changes matter, and how societies can navigate the challenges posed by globalised communication.
The Intersection of Technology and Communication Norms
Technological innovations often bring about new ways of interacting, which in turn lead to the development of unspoken social rules. For example, the invention of the telephone introduced the norm of greeting with “Hello,” while the rise of social media led to debates over “like” etiquette and online privacy boundaries. As AR and VR become more prevalent, new paradigms of communications are likely to emerge.
As we delve into AR/VR environments, we encounter a new set of challenges. The digital replication or alteration of physical cues such as eye contact, gestures, and spatial positioning opens the door to new forms of expression, but also new complexities. For instance, in a virtual meeting, should participants always activate avatars’ “professional mode” to display formal attire, regardless of their real-world appearance? Will interrupting someone in a VR conference be perceived as more intrusive because of the heightened sense of presence these technologies provide?
Another potential norm could involve managing “augmented overlays” – information superimposed on the real world via AR devices. For instance, would it be considered rude to leave your AR filters on while conversing with someone in person, like the current faux pas of texting during a face-to-face interaction? These questions highlight the interplay between technological possibilities and the societal norms that will govern their usage.
Why Cultural Norms Matter in Communication
Cultural norms serve as the glue that holds societies together, fostering mutual understanding and reducing friction in human interactions. In communication, these norms dictate what is considered polite, respectful, or even professional. As communication tools evolve, the norms surrounding them play a critical role in determining their adoption and effectiveness.
For instance, early adopters of AR/VR communication tools might struggle with differing expectations across cultures. A gesture that signifies agreement in one culture might be misinterpreted in another when replicated in a VR setting. Similarly, how do we address the digital divide when some individuals can seamlessly interact in advanced virtual spaces while others lack access to the necessary technology? These gaps could create new forms of exclusion or misunderstanding.
Moreover, as globalised communication becomes the norm, there is a growing risk of homogenising diverse cultural expressions. The spread of English as the dominant language in digital spaces has already raised concerns about the erosion of local languages and traditions. Ensuring that AR/VR platforms accommodate and celebrate cultural diversity will be vital to preserving unique identities in an interconnected world.
Emerging Norms in AR/VR Communication
The Globalisation of Communication and Its Challenges
The rise of sharing globalised communication has profound implications for cultural norms. On the one hand, it enables the sharing of ideas and traditions across borders, fostering cross-cultural understanding. On the other hand, it can lead to the dominance of certain cultures over others, marginalising smaller or less represented communities.
For example, the dominance of Western-centric norms in digital communication platforms has sometimes sidelined indigenous languages and customs. This trend might continue in AR/VR environments unless deliberate efforts are made to promote linguistic and cultural diversity. Technologies like real-time translation in AR glasses could bridge linguistic gaps, but they also risk reducing the incentive to learn and preserve local languages.
Preserving Cultural Identities in a Digital World
To counter the homogenising effects of globalised communication, stakeholders must take proactive steps to preserve cultural identities. Governments, educators and technology developers all have roles to play in ensuring that communication technologies respect and celebrate cultural diversity.
Conclusion
As technology continues to redefine how we communicate, we stand at a crossroads. AR and VR offer transformative possibilities, but they also challenge us to think deeply about the norms and values we wish to preserve. By actively shaping the evolution of communication norms, we can create a future where technology enhances human connection while celebrating the cultural uniqueness that makes our interactions meaningful.
