ISBN-10 : 1466305045
ISBN-13 : 978-1466305045
Author : Peter Schwartz
Publisher : CreateSpace Independent Publishing
Platform, 2011
Learnings From the Long View, a new, short and illuminating book by Peter Schwartz, an American futurist and co founder of the Global Business Network (GBN) looks back to Schwartz’s 1991 book, The Art of the Long View (Doubleday, 1991) which is considered by many to be the seminal publication on scenario planning, voted as the best all time book on the future by the Association of Professional Futurists.
While his first book helped spur the widespread adoption of scenario-planning methods, his second book shares GBN’s mistakes as well as successes, what turned out right in the original “The Art of the Long View,” (e.g., the rise of the global teenager, two out of the three scenarios for 2005), wrong (e.g., the transformative power of the Web) and what may be to come: “the next great global driving force” and “three scenarios for the year 2025.”
Peter’s fresh view of the future focuses on systemic crises in a complex and interconnected global economy. Once again he does a wonderful job of offering three alternative views that get your mind working.
