25th September 2019, Malaysian Direct Distribution Association
Judging by emerging economic and technology trends, a rebalancing of global trade and distribution towards Asia is already overdue. Also, as Industry 4.0 is set to unleash an unprecedented digital disruption, each opportunity is paired with a set of challenges across the entire value chain impacting production, distribution and consumption of goods and services.
One thing to note going forward is the transformation of consumer behaviour and consumerism as a whole. Digitally enabled, digitalization is remaking the way consumers traditionally discover, evaluate, purchase and consume products and services as consumers are becoming more connected and empowered.
In light of this, on the 29th of September 2019, MyForesight convened a foresight session with the Malaysian Direct Distribution Association (MDDA) on how to navigate the impending realities of global trade and Industry 4.0. In short, the session highlighted global mega trends and the implications of digitalization to consumers and domestic trade. Following the presentation, a networking session took place with MDDA members to further discussions on the issues as a part of an awareness drive aimed at gearing up the direct distribution fraternity. Overall, the programme is a part of MIGHT®’s structured engagements series designed to boost national capacity in foresighting and futures thinking.